LAUDER’S Scotch Whisky has been in continuous production since 1836, making it one of the oldest Brands of Scotch Whisky still in distribution.
The original blend was developed by Archibald Lauder not long after the Excise Act in 1823. Archibald Lauder owned a shop in North Street, Glasgow where he commenced trading in liquors and general grocery. It took him two years of continuous development before he was satisfied that the Brand of whisky to carry his name was perfect.
He was determined that his Brand “LAUDER’S” would meet the palate of the growing number of discerning consumers who were coming to terms with the new “legal” Scotch Whisky. It could be said that he was one of the first businesses to consumer research, in that he invited “many good friends of cheer to taste and remark upon each concoction” until he was satisfi