“The feedback we have received ranges from consumers buying because it is cute to buying because it is the right size for sampling or gifting,” explains MacDuff International Managing Director David Sloan.
“In order to aid the gift giving opportunity for travellers, a black luxury pack containing three variants of Lauder’s minis has since been introduced and plays a big part in the explosive growth for the uniquely shaped Lauder’s mini bottle.”
The ‘explosive’ popularity of the brand has resulted in it catapulting up the global travel retail rankings.
“All in all it has been a great year for Lauder’s,” added Sloan. “In Asia we expect to build further on domestic growh