about us

Founded in 1923, Thai Seng Liquor Sdn Bhd, is one of the most experienced and established wine and spirits distributor cum wholesaler in Malaysia.

It presents one of the largest and most exclusive product category selections, all under one roof. Categories include brandy, whisky, white spirits (vodka, gin, rum, tequila), wines from multiple world regions, liquer, chinese herbal tonic, rice wines, beer and non-alcoholic drinks. Thai Seng is known for carrying top quality international and local brands, with 100% satisfaction guaranteed.

Its ingrained reputation did not come overnight. It was built through decades of commitment to quality products and services, as well, through solid partnerships with renowned brands such as Hennessy, Martell, Chabot, Chivas, Johnnie Walker, Absolut, Angove wines, Stone Ginger Wine, Yomeishu, DOM, Choya Liquer, to name a few.

Its founder, Mr Yeo Eng Chiang, is a highly respectable and well-known figure in the industry. He has been known for his integrity, trust and passion. He is a strong believer in giving back to the society and is highly involved in the local charitable scenes and multiple trade associations. He is the chairman of the Malaysian Bottling Association, Vice Chairman of the Malaysian Liquor Association and also on various board of chinese chamber associations. His passion coupled with over 60 years of experiences in this industry, has contributed to the success of Thai Seng Liquor today. His single vision for the company is to be the highest quality distributor and wholesaler of both alcoholic and non-alcoholic beverages in Malaysia.

Thai Seng Liquor’s commitment to providing the highest quality service and support from consumer awareness and education, to timely and efficient distribution of goods across its wide network of channels -hypermarkets, medical halls, on trade restaurants, hotels, corporate accounts , duty free outlets - can be attested by the entire value chain from partners, brand owners to retailers and end-consumers. Besides, it has a strong sales and marketing team that constantly develop innovative and highly effective marketing programs that tailor to brand owners and consumer needs. It is this unwavering drive for excellence, quality service and strong work ethics that continues to propel Thai Seng to such success and strong presence today.

Additionally one of its affiliates, Winepak Corporation, operates a beverage manufacturing facility, ranging from contract manufacturing of international brands to private label production and bottling for both local and international markets. The group of companies have a common goal of providing valued partners and consumers with high quality products & services, from trusted source and at competitive prices. Quoted Mr Yeo, “With the strong support from our partners and brand owners, as well running a tight operation with extremely low overhead, this has enabled us to pass on dramatic savings to our retailers and consumers alike."

Thai Seng Liquor has a retail showroom that opens six days a week for customers to drop by. For further enquiries, please contact our office (603) 89442898 or write to us at enquiry@thaiseng.com

As a good corporate citizen, we believe and stand by our corporate motto:

“Enjoy Life! Drink Sensibly and Responsibly”